當紙遇上義大利麵

“Invercote” 是來自瑞典的 IGGESUND 公司所生產的紙板產品，在台灣通稱「瑞典壹級卡」，也是我們熟悉用於iPhone那輕薄卻又硬挺的包裝盒。卡紙(紙板) 的等級能依照原料不同分為幾個類別：SBS — 百分百全木漂白硫酸鹽紙漿 (最高級）; FBB — 上下表層是全木漂白硫酸鹽紙漿，芯層則是機械漿、半漂白紙漿等（次級）; 次級以下還有使用回收漿，等級更低。而瑞典壹級卡屬於SBS，一般市面上大量流通的是FBB。
瑞典壹級卡在同類型卡紙（紙板）的挺度、折壓耐性、印刷適性各項條件，非常出類拔萃，因原料等級不同，在印刷特性有相當大的差異，故以一級卡同名致敬FBB等級紙漿的卡紙類也相當的常見。「Iggesund Black Box Project」為展現瑞典壹級卡的特性，在有限的空間裡，將想法揉合印刷加工的技術，樣本中著墨在設計思維與結構材質的特性介紹，只需要一張好的紙就能令設計者們盡情揮灑，是能在紙上滿載創意極限的一系列樣本設計企劃！本次為義大利知名的 Brunazzi＆Associati 廣告設計公司進行操刀，是義大利企業傳播與形象設計的先驅，將典型的義大利菜餚「番茄肉醬麵」結合樣本的設計中，作為樣本設計的核心理念。

盒子整體使用了瑞典壹級卡覆上了黑色霧膜，以包裝結構組合而成，打開之後會先看到有一把紙做成的麵夾，以及一個印著濾水鋼盆照片的白色盒子，令人好奇究竟裏頭裝著些什麼有趣的東西？包裝盒是相當聰明的結構，利用紙張彎折的特性將光碟巧妙的收納在紙張中，與塑膠殼不同的是，使用紙張既能直接印刷，也能依照需求做成不同的盒型外觀。

在說明書中的圖解表示了如何正確使用一份紙樣本來烹飪義大利麵。首先，將鍋子裡的水煮滾之後，倒入義大利螺旋麵，接著輪到瑞典壹級卡上場！打開白色盒子後，內容有一包義大利螺旋麵（Rotini）與番茄醬包，目前為止尚未看過將食物、烹飪與紙張等不同元素的組合，試著往回推測設計者是否認為，設計就跟烹飪一樣，都需要時間去進行料理呢？最後將紙盒作為濾水盆使用？紙與水或許是永遠的難題，可見瑞典壹級卡在紙張特性上，似乎完全可以勝任這相當重要的角色。

眾多發揮創意的樣本中，瑞典壹級卡的黑盒子計畫實在令人大開眼界。除了巧妙的利用紙張的強韌作為一項烹飪工具使用，而並非熟悉的印刷加工以外，揉合了世界各地都喜歡的義大利麵文化，除了注意別將麵條煮過頭以外，最後我想一邊吃義大利麵的過程中，已將瑞典壹級卡的特性相當完美地詮釋出來。

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When Paper Meets Pasta

Invercote is a paperboard brand launched by Swedish company Iggesund. The paperboard is called ‘瑞典壹級卡(Ruìdiǎn yījí kǎ)’ in Taiwan and is well-known for being made into the thin yet stiff packaging boxes for iPhones.

The grades of paperboard can be divided into different levels by raw materials: Solid bleached sulphate (SBS) is a virgin fibre grade and also the supreme grade of paperboard, made purely from bleached chemical pulp; Folding boxboard (FBB) is the middle grade of paperboard, made up of mechanical pulp in between two layers of bleached chemical pulp; White lined chipboard is the lower grade of paperboard, typically made from layers of waste paper or recycled fibers. Invercote is SBS graded, and the paperboards commonly seen in the market are FBB graded.
Invercote delivers better stiffness, better pressure tolerance, as well as better printability.

The Black Box Project challenged designers to fill a simple black box with their out-of-the-box ideas made of Invercote. Combining design thinking and paper structure, the creativity of designers could flourish without any limitations apart from using the unique characteristics of Invercote and the size of the box. This sample was completed by a famous Italian advertising agency Brunazzi & Associati, one of Italy’s pioneers in corporate communications and corporate image. The team used a typical Italian dish: pasta with tomato sauce, as their core design concept responding to the project.

The box was made from Invercote coated with a black matte coating in a packaging structure. First thing in sight after opening the box was a paper-made pasta tong and a white box printed with a photo of the colander, making people wonder what else is inside the box?The packaging was a clever use of paper bending, allowing the CD to be perfected stored in the paper structure. In contrast to using plastic boxes, packages made from papers can be printed directly and shaped into the different structure by needs.

The manual inside the box is printed with the precise graphics instruction of how to cook pasta using this sample: once the fusilli are boiled, Invercote can take care of the rest!
Inside the white box is a bag of homemade fusilli and a package of powder tomato sauce. So far I’ve never seen a project combining such different elements – food, cooking, and papers – altogether. Perhaps the designers considered design and cooking as the same matter, which both requires time to finish? Using a paper box as a colander for draining? This attempt subverts the common sense of ‘paper cannot cope with water.’ This project presents how well and durable Invercote can perform.

Among all creative samples, The Black Box Project is really an eye-opener. Besides the clever use of paper characteristics, presenting the paper box as a cooking tool other than just a commonly seen printed matter, the project astonishingly combines the popular and lovable Italian pasta culture with the well-presented characteristics of Invercote, leaving its audience a deep impression.

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  • 4/5 [價格指數 Price Level]
  • 4+3 [種顏色 Colors]
  • 10 [種厚度 Thickness]
  • 180~380 [基重範圍 gsm]